The energy drink of the summer, Booty Sweat, will be released to promote Ben Stillerâs next movie Tropic Thunder.
The fictional drink, which is featured throughout the upcoming movie, is being turned into a real product.
Now Paramount Pictures are looking to cash in on the brand, by producing it and marketing it alongside the movie.
Michael Corcoran, president of consumer products at Paramount Pictures says: "Not to my knowledge has this ever been done before. We're very excited, because it has the potential to live for quite a while, well beyond the film."
Tropic Thunder also stars Jack Black and Robert Downey Jnr, and will be released in the summer.