The Dark Knight Re-release

I am sure by now that everyone has heard the news that TDK (The Dark Knight) is going to be re-released into theaters in the U.S. But I must wonder, why would Warner Brothers do this?

There has been much speculation as to why, be it for money, or for awards, or simply just to set records. I am just at a loss as to why Warner Brothers would seriously consider re-releasing the film. This is just absurd to me that a production company would do such a thing.

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