It's nice to see that the marketing team behind Hot Tub Time Machine haven't just plumped for the usual style of cast-standing-around comedy poster.
Nope, the new effort, which comes courtesy of Entertainment Weekly, actually involves a little bit of creativity along with the usual dose of head shots.
The title is provocative, MGM marketing head Michael Vollman tells the magazine's site. We wanted to try to tell some story with the poster, which you don't do a lot of the time. Who has algebra in something aimed at a mass audience? It was a fun way to make the title even more interesting.