Moviegoers were wide awake last night for midnight screenings of Warner Bros.' "Inception," shelling out a healthy estimated $3 million at approximately 2,000 late night runs.
Pic opens wide today at 3,792 locations, including 197 Imax runs.
Directed by Christopher Nolan and toplining Leonardo DiCaprio, "Inception" is the story of a team of specialists hired to steal from a person's subconscious. Pic's late night tally reps a solid start to the weekend, with the film expected to perform tops.
The frames other wide release Disney's "The Sorcerer's Apprentice" launched to a sleepy $3.9 million on Wednesday. Originally skedded to bow today, "Apprentice" moved up to benefit from tots on summer vacation, as well as to likely distance itself from Warner's "Inception."
Still, "Apprentice" showed some resilience on Thursday, grossing $3.2 million, down just 18% from the previous day.