The framed letter from President Obama hangs in the hallway outside Matt Weiner's office. "He wrote to say he enjoyed Season 3," the Mad Men creator says, giggling in disbelief. "He was congratulating me on my and the show's success, and I wanted to say, 'But wait, you're the successful person.'"
The president was merely speaking for the quality-TV nation. In three seasons, Mad Men has gone from being a cool retro diversion to one of the most stylish, seductive shows in TV history. Last season ended in a mushroom cloud of hope and despair. Don Draper (Jon Hamm) and his most trusted companions in advertising walked away from the Sterling Cooper agency to launch a risky start-up. But Don's personal life imploded as his wife, Betty (January Jones), slapped down divorce papers and flew off to Reno with political aide Henry Francis (Christopher Stanley). Last we saw, Don was moving to Greenwich Village to start over.
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