Levi Johnston is running for mayor of Wasilla, Alaska, a post his ex-fiancee's mother held before -- well, we all know Sarah Palin's political history.
This is all about Levi. A docu-reality show (titled 'Loving Levi: The Road to the Mayor's Office') will follow his quest. But the self-professed "half-redneck, half-Hollywood" former Playgirl model was quick to clarify on 'Jimmy Kimmel Live' (weeknights, 12:05AM ET on ABC) that part of the series would follow his Tinseltown pursuits as well.
"We've come up with some [campaign] merchandise," said Jimmy Kimmel. "If you want to reproduce this, it's all yours."
The host helpfully offered Johnston a slogan-laden button, bumper sticker, baseball cap and yard sign. The hat is our fave: The catchphrase just rolls off the tongue.