Jersey Shore has done it again.
The MTV reality show drew 5.5 million viewers Thursday, setting a new series record. Season 2 premiered two weeks ago to 5.3 million viewers, Shore's previous high.
Last week saw a slight dip to 5.03 million viewers. Perhaps the Ronnie-Sammie "Sweetheart" reunion and subsequent explosion in Thursday's episode boosted viewership. Or maybe it was the failed MVP night, which resulted in the chicken cutlet incident. Grenades!
Shore notched a 5.3 rating in MTV's core 12-34 demographic, edging Fox's So You Think You Can Dance and CBS' Big Brother for the third straight week.
Meanwhile, Big Brother pulled in 7.9 million total viewers, beating out So You Think You Can Dance's finale, which drew 7.2 million viewers, up 33 percent from last week.