The CW Decides Not to Tackle Sunday Anymore


And on the seventh day, Dawn Ostroff rested.


The CW has decided that rather than attempt to give America its next In Harm's Way or Easy Money, it will hand Sunday evening programming back to its affiliates, effective this fall.


In a statement, the netlet says it has been homing in on a "strategy ... to focus the CW's resources on Monday through Friday nights. As a result, we are now exploring the transition of Sunday night to our affiliates."


Last fall, the CW experimented with putting an outside vendor, Media Rights Capital, in control of programming its Sunday lineup. After a few months of floundering ratings - at least one of the programs couldn't even muster a million viewers - the deal was scrapped, and the CW went on to fill the time with Jericho repeats and feature films.


Quite literally, the "best" thing to come out of it all was Bob Saget's Surviving Suburbia, which after being rendered homeless by the CW got plucked from the ashes by ABC.


Doug Gealy, CEO of Acme Television, which owns several CW affiliates, told Variety that the new and mutually beneficial arrangement is "an opportunity for [affiliate] stations to counterprogram what the networks are doing... . If [the CW] strengthens themselves Monday through Friday, we'll all be better off."


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