Why is ABC treating Ugly Betty so badly?


The ratings are in from Friday night -- that was the Friday after Thanksgiving, a night when the major networks were showing movies and reruns -- and, not surprising, the numbers are pretty low.


Oh, wait, one network had new shows, ABC. But the ratings for a new Ugly Betty at 9 p.m. were dismal. Ugly Betty came in dead last with just a 0.9/3, only 3.39 million viewers for that timeslot.


A few weeks ago, I thought -- hoped -- things were looking up for Ugly Betty. It looked like the show was going to get a timeslot switch to Eastwick's Wednesday at 10 p.m. Alas, ABC has done nothing. Eastwick is not picked up for the season and it's still losing in that spot -- it had a 1.2/4 and just 3.89 million viewers this past week. That said, why isn't ABC giving Betty some love with a time change?


Good question. I wish I had the answer, but I don't. I can speculate and it seems to be that ABC has decided that there is no future with Ugly Betty. The network has abandoned the show. Why else would it waste a new episode on Friday night? I think I may be one of the only people who watched it, and I did because I DVR'd it. The numbers aren't in yet, but I suspect that part one of the Monk finale was the ratings juggernaut of the night.


To Read More Click Here.

Comments

Want to comment on this? First, you must log in to your SideReel account!