Why is ABC treating Ugly Betty so badly?

The ratings are in from Friday night -- that was the Friday after Thanksgiving, a night when the major networks were showing movies and reruns -- and, not surprising, the numbers are pretty low.

Oh, wait, one network had new shows, ABC. But the ratings for a new Ugly Betty at 9 p.m. were dismal. Ugly Betty came in dead last with just a 0.9/3, only 3.39 million viewers for that timeslot.

A few weeks ago, I thought -- hoped -- things were looking up for Ugly Betty. It looked like the show was going to get a timeslot switch to Eastwick's Wednesday at 10 p.m. Alas, ABC has done nothing. Eastwick is not picked up for the season and it's still losing in that spot -- it had a 1.2/4 and just 3.89 million viewers this past week. That said, why isn't ABC giving Betty some love with a time change?

Good question. I wish I had the answer, but I don't. I can speculate and it seems to be that ABC has decided that there is no future with Ugly Betty. The network has abandoned the show. Why else would it waste a new episode on Friday night? I think I may be one of the only people who watched it, and I did because I DVR'd it. The numbers aren't in yet, but I suspect that part one of the Monk finale was the ratings juggernaut of the night.

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