If you're a fan of AMC's Emmy-winning drama Mad Men, you don't need a reason to watch the show's Season 4 premiere Sunday. (It's been circled on our calendar for months!) But since we've been lucky enough to see it, we thought we'd give you extra incentive, in the form of these few mild spoilers.
1. Season 4 is all about fresh starts. Don (Jon Hamm) and Betty (January Jones) ended their marriage at the end of Season 3, just as Don masterminded a plot to create a new ad agency, Sterling Cooper Draper Pryce. So the sky's the limit, right? Maybe not. Although the first look at the gang's shiny new workspace is thrilling, Don's Greenwich Village bachelor pad - and the life he now lives there - is as dark and sad as ever. Sounds like a perfect metaphor for just about every character on the show.
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