'Mad Men' recap: A slap in the face His Season 4, Episode 1

It's kind of a funny opener for the fourth season of Mad Men. Who is Don Draper? a disembodied deep voice intoned, as the camera came to life, zeroing in on the growing furrow of Don's brow. The question has always left him either cold or mystified. Don has long erased or dodged or run from the essence of his identity, so he doesn't understand what details some frustrated journalist might dare scribble into his notepad. What do men say when you ask them that? he asked the reporter from Ad Age with almost desperate curiosity. Usually they think for a second and then say something cute, the man responded, not bothering to hide his disdain for the tired dance of writer and subject. Well now it's Don's turn to act cute. Instead, he ducked and disappointed: As I said before, I'm from the Midwest. We were taught it's not polite to talk about ourselves.

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