Spike Acquires 'Entourage'

Cable provider Spike TV has recently acquired the basic cable rights to HBO series Entourage, giving the division of MTV network the rights to air all five seasons as well as all future episodes. Comedy Central will also get a window to air the series, most likely in the late night slot. Comedy Central is also part of the MTV networks portfolio.

"It's great to have a shot at getting a wider audience and reach [for Entourage] than HBO has," Entourage creator and executive producer Doug Ellin tells Broadcasting and Cable. "It is a guys channel, and it is a great show that a lot of younger guys watch; it's a perfect fit."

The cable network will reportedly start airing Entourage in January 2010. With still no word on which show it is planned to be paired with and several original comedies in development, Entourage is seen as a viable springboard for one of the channel's originals.

Spike TV is currently available at some 96.1 million homes in the US, and while data shows that its viewership is almost half women at 45 percent, it is assumed that a majority of them watch with male partners or other members of the family. Also, the network seems to fit snugly into Entourage's target demographic, as the average age of its viewers is pegged at 42 years old. When it was renamed to Spike TV in 2003, it was marketed as "the first network for men."

Indeed, we previously reported that even President Barack Obama counts himself as among the many Entourage fans. In fact, the stellar Obama campaign was reportedly scheduled in such a way that the then Democrat nominee Obama wouldn't miss an episode.

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