When assigned to make the poster for a Dennis Quaid serial killer-based thriller, it's important to both prominently feature the star and give it a creepy feeling. But how you can you do both? Here's a little tip I learned from the designer of The Horsemen poster: just before photographing your star, get behind him and shout, "Hey, Quaid!" When he turns, throw flour at him. Like a ton of flour. Now you've got a spooky specter of a Dennis Quaid--both frightening and, as always, ruggedly handsome. You're welcome.