Can you sell soap? The nine finalists need to be able to sell anything just by capturing the right pose. Each contestant must pick numbers at random. They later receive mail alluding to the fact that their next challenge will involve representing a body care brand. On the day of the shoot, it is revealed that each of the numbers that had been picked the previous day corresponds with one of nine different boxes, all of which contain a product from a Procter & Gamble brand. The pressure is on after the models are told that a representative of P&G will be there to see them perform.