Business guru Geoff Burch is on a mission to improve Britain's small shops by teaching them how to turn a profit and please their customers. After scouring the country in search of retailers needing his help he serves up straight-talking advice in a bid to show them how to thrive, and not just survive. Will they listen? Geoff visits Nottingham to help amateur retailers who've turned their passion into a business. He offers help to the owner of a costume hire business who's hiding her wares, a vintage guitar shop hitting the wrong note with its opening hours, and a specialist chocolate shop that despite its sweet appeal is getting only fair trade through the door.