There’s no question that cupcake sales ebb and flow throughout the year. In the fall and winter sales are slow, slow, slow. When the girls’ CFO tells them it’s now or never for getting their low-season income up, they take on two radically different income increasing plans – a private “princess party” leaves the bake staff and the bakery in chaos but a pop-up shop at Holt Renfrew “takes the cake”!