They may have been the original, but it's time to face the fact that they aren't the only shop in town anymore. The cupcake competition is getting fierce. A meeting with marketing experts has Lori and Heather looking to refresh their brand in order to keep their hold on the local cupcake market. Lori is hit with the idea that they should do a jingle, and Brian has decided to increase the male clientele with some old fashioned footwork—and a somewhat questionable sandwich board!