Netflix Will Soon Be Bigger Than Broadcast TV

Netflix rules

It turns out people really, really love Netflix. Given the phenomenal critical and commercial success of their original series like House of Cards, Orange is the New Black, and the rescued-from-NBC Unbreakable Kimmy Schmidt, Netflix has a terrific reputation. That being said, the degree to which viewers have been using it still comes as a surprise. Variety is reporting today that, "If Netflix were a Nielsen-rated TV network, the No. 1 streaming service would, within a year, attain a larger 24-hour audience than each of the major broadcast networks — ABC, CBS, Fox and NBC — according to a Wall Street analyst firm [FBR]." That's HUGE news, given the 60-year stranglehold the traditional broadcast networks have had over viewership, even in the age of prestige cable series like Mad Men, Game of Thrones, and The Walking Dead.

And the good news for Netflix (and cord-cutters in general) doesn't stop there. Another data point in the FBR analysis shows that "When consumers were asked if they had to choose between Netflix and a cable or satellite TV subscription, 57% picked Netflix, with 43% opting for pay TV."

Do you agree with FBR's report? Is Netflix worth the hype?

Check out Variety's article for more details!

Comments

4 comments

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Jun 25, 2015 4:28PM EDT

I wrote a research paper about streaming vs cable once upon a time.

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Jun 25, 2015 5:57PM EDT

What were your conclusions?

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Jun 26, 2015 2:42AM EDT

I would pick Netflix over a cable or satellite subscription as well if I had to choose. Network television is too focused on the almighty dollar, not the audience. Netflix gets our money upfront, so they're in effect concerned with membership not "viewership". Their only concern is keeping us as members and as long as they have enough of a combination of nostalgic programming, original series, international titles etc., they'll keep us. All for a far more reasonable price than the cable and satellite companies. Also, because the traditional networks are more concerned with ad dollars than happy customers, they're programming decisions and cancellation or green light decisions are based on numbers. Numbers keep advertisers happy. So, shows get cancelled if they're happy. Netflix isn't under that gun. They can afford to let shows like House Of Cards and Orange Is The New Black draw the masses in and not have to penalize those watching things like Hemlock Grove with early cancellation because their numbers aren't as good. They can keep all their viewers happy because their business model is completely different. I think the smartest move the networks could make right now is if they all followed Netflix's model the way CBS All Access has tried to and cut out the middlemen, ie. the cable and satellite companies who are most responsible for the unreasonable prices. Netflix is simply better bang for the buck in terms of both quality, show longevity and happy viewers. Period.

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zazerhContributor
Sep 21, 2015 2:36PM EDT

It's all about the niche!

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