AT&T Launches Streaming Service DirecTV Now

AT&T officially unveiled its highly anticipated DirecTV Now live-TV streaming service today. The product, which starts at $35 a month, will be available Nov. 30.

"We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices," said John Stankey, CEO, AT&T Entertainment Group. "This is TV your way."

Your way!

Like competitors Sling TV and Playstation Vue (and, coming soon, Hulu), DirecTV Now will let customers stream live TV without a cable box and without a long-term contract. It will be available at launch via Android and iOS devices, plus Amazon Fire TV and Fire TV Stick, Chromecast, some smart TVs, and the leading web browsers. Roku compatibility is expected sometime in 2017. A free seven-day trial is available for new customers.

The channel packages range from $35 to $70 a month, starting at 60 channels and expanding to 120-plus. Premium networks such as HBO and Cinemax will be available as add-ons for $5 a month each.

CBS and Showtime are among the most most noticeable missing channels.

Balancing that, DirecTV Now will offer some exclusive programming, including Taylor Swift’s appropriately titled Taylor Swift Now and content from Reese Witherspoon’s new production company.

For a deeper dive into the cord-cutting movement, check out our Guide to Cord-Cutting.

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