Based on book series by Joe Hill. Three siblings, after the gruesome murder of their father, move to their ancestral home in Massachusetts only to find the house has magical keys that give them a vast array of powers and abilities. Little do they know, a devious demon also wants the keys, and will stop at nothing to attain them.

(Spinoff of Riverdale) Katy designs clothes for anyone she can, including her friend and roommate Josie, whose singing talent catches the attention of Alexander Cabot, a CEO who hopes to reboot the record label division of his father's corporate empire. But Alexander's dream of signing Josie to a recording contract meets resistance from Cabot Media's powerful senior vice president Alexandra, who also happens to be his twin sister. Josie and Katy's roommate, Jorge, works at his family's bodega and has his eye on Broadway, but after a series of rejections, he hopes to take his drag performance career as Ginger to the next level. The mysterious Pepper Smith plans to open her own version of Andy Warhol's Factory. She has the connections, but no one seems to know where she got her money or if she really has any at all. As these aspiring artists take on the runway, the recording studio, Broadway and the New York social scene, they find more than just a career in the big city -- they find long-lasting friendship.