The television series was written by Guy Andrews, Mark Lawson and Andrew Rattenbury, and had the tag "spin is dead, long live PR". Unlike most radio to TV sitcom transfers, none of the TV episodes was based on radio episodes. There are many differences to the radio version. Prentiss McCabe is a much more powerful and respected organisation than in the radio series. Martin McCabe is no longer at all naive and is much more worldly wise. The secret meetings with government representatives are gone and replaced with more cups of coffee with newspaper editors and private secretaries.