Full of the unexpected - fashion, unique restaurants, and museums aplenty - Mexico City is a tastemaker's dream. Three family dynasties - the Allendes, the Bessudos and the Madrazos - whose fortunes stem from the entertainment, beverage and luxury car industries, respectively, offer a glimpse into the multilayered, complex culture found in Mexico. Connected to each other through a string of personal and professional relationships going back decades, these families have Mexico City and all of its offerings in the palms of their hands. With both humor and heart, they challenge stereotypes, raise a few eyebrows and proudly showcase their over-the-top lifestyles. And in a world where the bonds of family know no bounds, they prove that blood is always thicker than tequila.