The Apprentice (UK)

Season 10

Episode 10: Premium Pudding

The candidates are called to Tate Britain, where Lord Sugar tells them about the week's tasty task - tap into an emerging trend by creating a brand new range of premium puddings, before pitching in order to see them on the shelves of the country's major supermarkets. In the kitchens, one team concocts a cheesecake infused with the nation's favourite drink, while the humble trifle undergoes an exotic makeover. The next day it's off to pitch their desserts to Britain's supermarket giants. One project manager gives strict instructions for the pitches - but will their team stick to the rules? While for one candidate in particular, everything hangs in the balance as the last meeting of the day sees them under extreme pressure. In the boardroom, the orders are revealed. For one team, the sweet smell of success, but there's no sugar-coating for the losing team as Lord Sugar cooks up a storm. And there's a bittersweet twist in the tale before the boardroom once more hears the fateful phrase 'You're fired!'.