The candidates are called aboard HMS Belfast to find out about their latest task. Lord Sugar tells them they must design a brand new board game, then sell it to shops across London.
The scrabble for ideas begins, with one team conjuring up a globetrotting game for the whole family while the others roll the dice with a dating game for adults. Armed with board games fresh from the factory, both teams hit the streets of the capital in search of sales. With appointments at some of the nation's largest retailers, there are opportunities for sky-high orders. With the pressure on, one candidate drops a clanger which threatens to scupper the whole day's sales and one of the teams finds itself with a controversial product which raises more than a few eyebrows.
In the boardroom the fun and games really begin, as Lord Sugar scrutinises the sales figures. One team hits the jackpot, but for someone it's game over as they hear the words 'You're fired!'.