Business guru Geoff Burch is on a mission to improve Britain's small shops by teaching them how to turn a profit and please their customers. After scouring the country in search of retailers needing his help he serves up straight talking advice in a bid to show them how to thrive, and not just survive. But will they listen? Geoff pounds the pavements of Cardiff's suburbs to underline the importance of marketing for small businesses. He meets a bridal shop owner who is a bit of a wallflower, a toy shop and cafe owner who has neglected to tell anyone he has opened up, and a pet shop owner who simply hates selling.