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How Rebecca Black Acquired Funny or Die

Give Anil Dash a microphone, five minutes, and a series of automatically advancing slides and he’ll convince you Paris Hilton isn’t entirely indefensible. His argument is based on the fact she’s the only member of her generation of the Hilton clan to inherit a chunk ofConrad’s fortune and use it to increase her overall net worth. It’s true and it’s a good reason why there’s no need to completely loathe an evil pop culture force, but I would’ve used the Funny or Die defense. In August 2008, Paris teamed up with the online comedy destination to announce her presidential run. The video debuted after John McCain used Paris’ visage in a smear campaign that likened pre-President Obama to vapid, overexposed celebrities. It’s a good short. Very good. And what makes it that way aren’t the cheap shots about McCain’s age, but the calculated, self-deprecating humor from Paris. Instead of appearing like a glutton for attention, who’s seemingly perpetually concerned with her outward appearance and exclaiming things ‘hot,’ you see someone who’s all of the above, but also capable of making fun of herself for being so. The Funny or Die video shows you a different side of Paris, one that’s not visible on the Red Carpets or Rick Salomon home movies. One that’s likable. Read More... //feedproxy.google.com/~r/TubefilterNews/~3/le6KewT5PDg/

Web TV: Television on the Web Is Redefining Must-See Viewing

The boldest move in network TV this fall? "The Big Bang Theory" is moving to Thursday nights. Yawn. But on the Web, new-media networks like Funny or Die and performers such as Felicia Day are producing imaginative shows that redefine must-see viewing -- whether you watch on an iPad or a Web-enabled TV. Sit back, relax, and reprogram your prime time. Read the full article here

Web TV: Funny or Die Relies on Social Networks and Wit in Winging Its Success

Funny or Die CEO Dick Glover has no idea what shows his site will be featuring when you read this. "Unless you tell me BP's going to do another oil spill," he says. But he's not sweating it. Founded in 2007 by Will Ferrell, Chris Henchy, and Adam McKay, with funding from Sequoia Capital, Funny or Die has made agility its biggest asset. The site relies almost exclusively on one-off, zeitgeist-driven comedy shorts, spreading the word among its 1.5 million Twitter followers and 1.1 million Facebook fans to attract as many as 10 million viewers a month who press play some 35 million times. "If there's a formula, then you're doing it wrong," Glover says. "It really is a social dynamic, being part of folks' lives in a meaningful way." Advertisers love those numbers, especially the site's success with the coveted demographic of 18- to 34-year-old males. According to Glover, the site is cash-flow positive and "essentially break-even" as it generates in the "tens of millions of dollars in ad revenue" annually. More at Source