"Bikkuriman World" was Hudson’s best lawsuit-free option to port Wonder Boy in Monster Land to the PC Engine, so that’s pretty much what this game is, with characters from the Bikkuriman franchise shoehorned into it.
Before Arino starts the game, the producer says they have a special guest! Cool! Even Arino’s excited; I wonder wh– oh, it’s Kensaku Sakai, the show’s planner. Apparently, Sakai’s a bit of a Bikkuriman nerd. See, part of why Bikkuriman is such a long-standing franchise is because of its collectible stickers — much like Cracker Jack prizes. As such, they fill a big collectors’ niche, and Sakai has a complete set of all the characters. He’s here to present Arino with this challenge’s gimmick: after Arino comes upon a boss or other main character in the game, he must attach their sticker to the board behind him. Knowledge in hand, Arino flips the switch and begins.