Most people wouldn't give a second thought to a minor cut. But for individuals with von Willebrand disease, bleeding is often a cause for concern, particularly when it involves a serious injury or surgery. Von Willebrand disease is a hereditary condition, making it the most common bleeding disorder. It afflicts men and women, as well as children. Though incurable and often challenging to diagnose, there are numerous medications that can be used to effectively control and manage this condition.