"Art & Copy" recalls memorable advertising campaigns and commercials via interviews with the men and women responsible for them, including Nike's "Just Do It," the milk industry's "Got Milk?" and Crocker Bank's "We've Only Just Begun" (the jingle of which went on to become a hit song), as well as "Where's the Beef?" (Wendy's), "I Love New York," the "1984" Apple commercial, Ronald Reagan's "Morning in America" reelection spot and a colorful campaign for Braniff airlines during the 1960s.