Stella is a 19-year-old former gymnast with very strict parents. She's also a pageant contestant who almost always wins Best Swimsuit award. Now, she wants to show her independence by getting a tattoo. Her dad absolutely forbids it. Cyrus worries that putting a tattoo on her otherwise flawless body will adversely affect her chances at pageants. Cyrus has to juggle allowing Stella to express her individuality while maintaining her pageant reputation. In addition, Cyrus has his hands full with the second annual Beauty Queens Wanted fashion show/pageant fair. After transforming a local mall into a pageant heaven, Cyrus pulls one lucky girl out of the crowd for a "Cinderella" makeover. He's so impressed with her transformation that Cyrus decides to put this "Mall Girl" into a real beauty pageant.