Comedian Paddy McGuinness plays matchmaker to 30 women all looking for love. Each girl has a light, and it is up to the men who enter the `love lift' to impress the girls and win a date by wrestling, singing, fire-eating and flirting their way into their hearts. If the ladies like what they see, they leave their light on, but if they are not amused by the bachelors' antics, they switch it off.