The Stooges run the Jive Cafe, and are in heavy debt. They reluctantly take a second job hanging posters (à la Three Little Twirps), earning a penny for each poster hung. Moe takes notice of one particular poster advertising a cow milking contest that pays $100 to the winner. Without hesitation, Moe and Larry nominate Curly for the contest, and go about looking for a cow to practice milking on. As luck would have it, they find a "cow" (a bull) right behind the fence. Curly is no match for the wild animal, and boots Curly up onto a telephone pole.