After a punishing first task, Lord Sugar turns up the heat as the eleven remaining business-minded teenagers are called to a trendy French restaurant in London's Mayfair to discover their latest challenge. Both teams have to design and print a new cook book, before pitching it to three of Britain's biggest book sellers. The team with the most orders will win, and one member of the losing team will be sent home. Both teams must first come up with a new concept, before testing their ideas at a focus group. Next, they visit professional chefs to gain inspiration for their new recipes, before photographing the dishes and designing the finished book at Harper Collins, one of Britain's oldest publishers. As each team faces nerve-wracking pitches to three major book sellers - Waterstones, Sainsbury's and Play.com - the cracks begin to show and, in the boardroom, the candidates face a thorough grilling before the team which has won the most orders is revealed.