30 minutes

There's a potentially interesting show buried within "Hollywood Treasure," but the producers chose the wrong protagonists. Examining showbiz memorabilia through an auction house -- however eager the staff -- feels like just another Bravo wannabe in an offbeat workplace setting. What tickles one's curiosity, rather, are the buyers -- several of whom fret about their wives killing them over bids -- and sellers receiving very-welcome infusions of cash. Alas, they're just intriguing blips in a show that focuses on Joe Maddalena, the fast-talking proprietor of Profiles in History auction house. It's a valiant try, perhaps, but ultimately, no sale.