It's only a guilty pleasure if you feel guilty about watching it. And I certainly don't! I mean, I've won two sushi dinners from my friends for correctly guessing the winner two seasons in a row! In summary, I feel zero guilt about watching girls cry and taking my friends' money.
This series is what you would expect it to be. The show is a shallow sham which trivializes the institution of marriage and tries to give instant gratification to a process which requires hard work, vulnerability and a level of intimacy which are not priorities on this show supposedly about love.